Free US shipping
90-night trial · Free returns
Ergonomic neck pillow · $84.99
Set to your shoulder. Not someone else’s.
For side sleepers with a cupboard full of pillows that didn’t work. LOAPE sets to 8, 10 or 12 cm to match your own shoulder, and holds that height all night.
90-night trial · Free returns · Free US shipping

You’re not the only one
Sound familiar?
Pick the one that sounds most like you. We’ll show you why it kept happening.
Why nothing worked before
It was never you. It was the height.
When you lie on your side, the gap between your head and the bed is as wide as your shoulder. Too thin and your head tips down. Too thick and it tips up. Every pillow you tried was built for someone else’s gap, or went flat before morning.
Feather & down
Started right. Flat by 3am.
It began at a good height, then squashed down overnight and let your neck drop.
Firm foam & contour
Held its height. The wrong one.
It kept its shape all night, just at a height made for somebody else’s shoulder.
“Lovely in the shop”
Judged in 30 seconds.
You tried it for a moment on your back, not for 8 hours on your side.
The $100 pillow
Price never changed the height.
Expensive or cheap, if the height is wrong for your shoulder, it fails the same way.
How it works
Measure it. Set it. Sleep on it.
Find your height
Measure your shoulder in 20 seconds.
Your shoulder sets the gap your pillow has to fill. Measure it once, then start on the setting below.
1
Stand up straight and let your shoulders relax.
2
Measure from the side of your neck to the outer edge of your shoulder.
3
Match it to a setting below. Not sure? Start at 10 cm. That’s how it ships.
Shoulder under 10 cm (4″)
8 cm
3.1″
Narrower shoulders, or if you spend most of the night on your back.
Ships at 10 cm
Shoulder 10–13 cm (4–5″)
10 cm
3.9″
Average shoulders. It ships at this height.
Shoulder over 13 cm (5″)
12 cm
4.7″
Broader shoulders, mostly side sleeping.
Between two? Try the lower setting first. Adding a layer back takes a minute.
Materials
Soft on top. Steady underneath.
01 · TPE gel top
A thermoplastic elastomer (TPE) gel layer on the surface. It feels softer where your head rests and stays supportive underneath.
02 · Removable height layers
Take them out or leave them in to set the pillow at 8, 10 or 12 cm (3.1″, 3.9″ or 4.7″). It ships at 10 cm.
03 · Memory-foam base
A polyurethane memory-foam base that holds its height through the night instead of going flat.
Diagram · not to scale · 60 × 40 cm (23.6″ × 15.7″)

TPE gel, lifted

The honeycomb grid

Gel, stretched

It flexes

Memory-foam base
The honest first nights
Night one will feel different. That’s expected.
It’ll feel different
Firmer than a feather pillow, and your head sits at a new height. That’s normal for a contoured pillow.
Adjust if you need to
Head tipping down? Add a layer. Tipping up? Take one out. It takes about a minute.
Settle on your setting
Once the height feels right, leave it. The memory-foam base keeps it there, night after night.
Still not right? Send it back
Free returns within 90 days for a refund. It doesn’t have to be another one for the pile.
Sleepers
For the way you sleep.

Side sleeper
Room for your shoulder
Set the height to your shoulder measurement, then let the cut-outs take your shoulder and arm.

Back sleeper
Support under your neck
The raised neck section sits under the curve of your neck while your head rests on the gel top.

Combination
One pillow, both positions
Contoured for your neck on your back, with cut-outs for your shoulder when you turn.
Not sure yet?
Try every height for 90 nights.
It ships at 10 cm. If it isn’t right, send it back free within 90 days for a refund.
What the research says
“Cervical alignment may be significantly impacted by the shape and height of the pillow.”
Pang et al. · Clinical Biomechanics, 2021 · a review of 9 trials, 555 people
The same review didn’t find that any pillow is a treatment, and we don’t claim ours is one. We just make the height yours.




Free US shipping
LOAPE Ergonomic Neck Pillow
$84.99
Size
60 × 40 cm · 23.6″ × 15.7″
Height
8, 10 or 12 cm · ships at 10 cm
Top
TPE gel layer
Base
Polyurethane memory foam
One steady price. No countdown timers, no fake “70% off”.
90-night trial · Free returns · Free US shipping
Not sure which height to start with?
Answer one question and we’ll point you to a starting setting.
90-night trial
The first few nights feel different, so you get 90 to decide. Free returns for a refund.
Free US shipping
Shipping is free on every order to a US address.
Three heights in the box
Set it to 8, 10 or 12 cm at home. Change it any night you like.
One steady price
$84.99, every day. No fake sale prices and no countdown timers.
FAQ
Questions, answered.
Which height should I choose?
How do I measure my shoulder?
What is it made of?
Why does it feel strange the first few nights?
How big is it?
What if it isn’t right for me?
How much is shipping?
Is it a medical device?

