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90-night trial · Free returns

Ergonomic neck pillow · $84.99

Set to your shoulder. Not someone else’s.

For side sleepers with a cupboard full of pillows that didn’t work. LOAPE sets to 8, 10 or 12 cm to match your own shoulder, and holds that height all night.

90-night trial · Free returns · Free US shipping

Woman asleep on her back on the LOAPE contoured gel pillow

Why nothing worked before

It was never you. It was the height.

When you lie on your side, the gap between your head and the bed is as wide as your shoulder. Too thin and your head tips down. Too thick and it tips up. Every pillow you tried was built for someone else’s gap, or went flat before morning.

Feather & down

Started right. Flat by 3am.

It began at a good height, then squashed down overnight and let your neck drop.

Firm foam & contour

Held its height. The wrong one.

It kept its shape all night, just at a height made for somebody else’s shoulder.

“Lovely in the shop”

Judged in 30 seconds.

You tried it for a moment on your back, not for 8 hours on your side.

The $100 pillow

Price never changed the height.

Expensive or cheap, if the height is wrong for your shoulder, it fails the same way.

How it works

Measure it. Set it. Sleep on it.

01 / 04

Set to your shoulder

Take a layer out or leave it in to set it to 8, 10 or 12 cm (3.1″, 3.9″ or 4.7″), whichever fills the gap between your head and the bed. It ships at 10 cm.

01 / 04

Set to your shoulder

Take a layer out or leave it in to set it to 8, 10 or 12 cm (3.1″, 3.9″ or 4.7″), whichever fills the gap between your head and the bed. It ships at 10 cm.

02 / 04

Still the right height at 3am

The memory-foam base doesn’t squash flat during the night, so the height you set is the height you wake up on.

02 / 04

Still the right height at 3am

The memory-foam base doesn’t squash flat during the night, so the height you set is the height you wake up on.

03 / 04

Room for your shoulder

Cut-outs give your shoulder and arm somewhere to go, instead of being squashed under the pillow.

03 / 04

Room for your shoulder

Cut-outs give your shoulder and arm somewhere to go, instead of being squashed under the pillow.

04 / 04

Soft on top. Supportive underneath.

TPE gel where your head rests, memory foam underneath. Not a brick, and not a pancake.

04 / 04

Soft on top. Supportive underneath.

TPE gel where your head rests, memory foam underneath. Not a brick, and not a pancake.

Zipped cover opened to reach the layers
The contoured shape under a sleeper's neck
Hand pressing into the gel top

Find your height

Measure your shoulder in 20 seconds.

Your shoulder sets the gap your pillow has to fill. Measure it once, then start on the setting below.

1

Stand up straight and let your shoulders relax.

2

Measure from the side of your neck to the outer edge of your shoulder.

3

Match it to a setting below. Not sure? Start at 10 cm. That’s how it ships.

Ships at 10 cm

Shoulder under 10 cm (4″)

8 cm

3.1″

Narrower shoulders, or if you spend most of the night on your back.

Ships at 10 cm

Shoulder 10–13 cm (4–5″)

10 cm

3.9″

Average shoulders. It ships at this height.

Ships at 10 cm

Shoulder over 13 cm (5″)

12 cm

4.7″

Broader shoulders, mostly side sleeping.

Between two? Try the lower setting first. Adding a layer back takes a minute.

Materials

Soft on top. Steady underneath.

01 · TPE gel top

A thermoplastic elastomer (TPE) gel layer on the surface. It feels softer where your head rests and stays supportive underneath.

02 · Removable height layers

Take them out or leave them in to set the pillow at 8, 10 or 12 cm (3.1″, 3.9″ or 4.7″). It ships at 10 cm.

03 · Memory-foam base

A polyurethane memory-foam base that holds its height through the night instead of going flat.

Diagram · not to scale · 60 × 40 cm (23.6″ × 15.7″)

TPE gel, lifted

TPE gel, lifted

The honeycomb grid

The honeycomb grid

Gel, stretched

Gel, stretched

It flexes

It flexes

Memory-foam base

Memory-foam base

The honest first nights

Night one will feel different. That’s expected.

Night 1

Night 1

It’ll feel different

Firmer than a feather pillow, and your head sits at a new height. That’s normal for a contoured pillow.

Nights 2–3

Nights 2–3

Adjust if you need to

Head tipping down? Add a layer. Tipping up? Take one out. It takes about a minute.

Week 1

Week 1

Settle on your setting

Once the height feels right, leave it. The memory-foam base keeps it there, night after night.

Up to night 90

Up to night 90

Still not right? Send it back

Free returns within 90 days for a refund. It doesn’t have to be another one for the pile.

Sleepers

For the way you sleep.

Side sleeper

Room for your shoulder

Set the height to your shoulder measurement, then let the cut-outs take your shoulder and arm.

Back sleeper

Support under your neck

The raised neck section sits under the curve of your neck while your head rests on the gel top.

Combination

One pillow, both positions

Contoured for your neck on your back, with cut-outs for your shoulder when you turn.

Not sure yet?

Try every height for 90 nights.

It ships at 10 cm. If it isn’t right, send it back free within 90 days for a refund.

What the research says

“Cervical alignment may be significantly impacted by the shape and height of the pillow.”

Pang et al. · Clinical Biomechanics, 2021 · a review of 9 trials, 555 people

The same review didn’t find that any pillow is a treatment, and we don’t claim ours is one. We just make the height yours.

LOAPE ergonomic pillow with lilac gel top
LOAPE pillow in its white cover
The contoured LOAPE pillow
LOAPE pillow from above

Free US shipping

LOAPE Ergonomic Neck Pillow

$84.99

Size

60 × 40 cm · 23.6″ × 15.7″

Height

8, 10 or 12 cm · ships at 10 cm

Top

TPE gel layer

Base

Polyurethane memory foam

One steady price. No countdown timers, no fake “70% off”.

90-night trial · Free returns · Free US shipping

Not sure which height to start with?

Answer one question and we’ll point you to a starting setting.

90-night trial

The first few nights feel different, so you get 90 to decide. Free returns for a refund.

Free US shipping

Shipping is free on every order to a US address.

Three heights in the box

Set it to 8, 10 or 12 cm at home. Change it any night you like.

One steady price

$84.99, every day. No fake sale prices and no countdown timers.

FAQ

Questions, answered.

Which height should I choose?

How do I measure my shoulder?

What is it made of?

Why does it feel strange the first few nights?

How big is it?

What if it isn’t right for me?

How much is shipping?

Is it a medical device?